Marvel Studios launches the MCU this month with the premiere of The Latest Chapter Ms. MarvelBut despite being a hit with critics, the series hasn’t managed to match the performance of Marvel’s previous Disney+ shows.
According to Samba TV, in the five days following the premiere of the first episode of the Kamala Khan (Iman Vellani) series, 775,000 American households watched it, a little over half of the 1.5 million that turned out for the first episode. of Hawkeye,
Loki currently leads the pack as Marvel’s biggest series launch with 2.5 million viewers, followed by falcon and winter soldier And Moon Knight at 1.8 million, and wandavision at 1.6 million.
So, what is the reason for the drop off? Well, the show lacks the star power of the Avengers, focuses on a relatively new character with an unknown lead, is marketed more to kids with its PG rating (an MCU first), and it’s partner Disney + is also competing with the series Star Wars: Obi Wan Kenobik,
While the numbers may not make for a good read as well as other shows, it’s also worth noting that the show proved popular with the ‘Genz’ demographic, samba tv stating that: “Attentions aged 20-24 watched at the highest rate of any MCU show, and it saw a higher rate of more diverse audiences with black, Hispanic, and Asian families.”
See also: Read our Ms. Marvel review here
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“Ms. Marvel,” introduces Kamala Khan, a 16-year-old Pakistani-American who grew up in Jersey City. A great student, an avid gamer and an avid fan-fiction writer, he has a special affinity for superheroes, particularly Captain Marvel. But Kamala has to struggle to fit in at home and school – that is, until she’s got super powers like the heroes she’s always looked up to. Life is easier with superpowers, isn’t it?
Ms. Marvel Iman Vellani starring Aramis Knight, Sagar Shaikh, Rishi Shah, Zenobia Shroff, Mohan Kapoor, Matt Lintz, Yasmin Fletcher, Laith Naki, Azhar Usman, Travina Springer, Nimra Buka, Laurel Marsden, Anjali Bhimani, Farhan Akhtar and Ariane Moyed watching doing.
Ms. Marvel airs Wednesdays on Disney+.